Modess Brand Redesign

Modess - a trusted feminine care brand - needed a facelift to appeal to a younger female demographic. Specifically, they wanted a rebrand with a simple, clean, and easy way to navigate the different features of each product. I collaborated closely with the client to modernize the butterfly brandmark and logo typeface, making the brand feel current and approachable. Additionally, I formulated a tone of voice for digital marketing to exude a youthful and dynamic persona.