RoC Skincare Digital Branding

As a member of Invok Brand team, I worked directly with a long-standing client RoC Skincare. I collaborated with the RoC leadership, Ecomm, and Invok creative teams to build updated roc.com’s visual language geared to be more scientific with a nod to RoC’s brand history and heritage.

Created Ai Skin Analysis Tool key visual, promo banners, and typography. Selected and retouched skin quiz images to visually support each prompt.

Designed educational static and motion assets for RoC’s brand Instagram page. Worked with RoC’s social team to select impactful imagery/cropping, paired with easy-to-digest type treatments.