Strivectin Product Launch
Brand Extension, Brand Strategy, Color Study, Image Retouching
Strivectin introduced a new collection of acne skin care products under the Multi-Action line. My task was to stay on brand while creating a design that picks up on category cues. My task was to stay on brand while creating a design that picked up on category cues. I spearheaded primary, secondary, and kit packaging design, was heavily involved with color study and selection, and created assets that inspired an impactful digital campaign.