Palmolive Naturals
Packaging Redesign
Brand Strategy, Concept Design, Packaging Design, Photo Retouching, Line Extension
Together with the Swerve Inc. design team, I developed a range of vibrant and captivating hair care products, visually telling the story of nature merging with science. There is an emphasis on the hero ingredient while clearly conveying the benefits of its advanced scientific formula. The packaging featured prominent variant names and ingredient visuals to enhance shopability. Colgate Palmolive wanted a global brand redesign that connected organic visuals with technological elements. My response was to create a unique visual system that reached consumers across Australia, Latin America, and the Philippines.